The film Boorstin Essay Example for Free

The film Boorstin Essay Boorstin also says that, â€Å"Dissent is the great problem of America today.† That reminded me of the book that we read over the summer, The Lord of the Flies. Jack and Ralph show dissent by nearly killing each other, never finding a common ground on how to run the island, and they can never just talk to one another. There always has to be something that’s said through another character, and soon gets back to the other character. They’re arguing never got them anywhere, and that’s why that example is an example of dissent. Boorstin’s views on dissent and disagreement are very much true. Disagreement is where two different sides have two different opinions, and dissent is where sides have different opinions, but cant come to a conclusion what so ever. People should take what Daniel is saying into effect so they can learn from it. Boorstin also says that, â€Å"Dissent is the great problem of America today.† That reminded me of the book that we read over the summer, The Lord of the Flies. Jack and Ralph show dissent by nearly killing each other, never finding a common ground on how to run the island, and they can never just talk to one another. There always has to be something that’s said through another character, and soon gets back to the other character. They’re arguing never got them anywhere, and that’s why that example is an example of dissent. Boorstin’s views on dissent and disagreement are very much true. Disagreement is where two different sides have two different opinions, and dissent is where sides have different opinions, but cant come to a conclusion what so ever. People should take what Daniel is saying into effect so they can learn from it.

It Wont Happen to Me - Original Writing :: Papers

It Won't Happen to Me - Original Writing Harvey had heard about the disappearances in the forest. Despite what his parents had said and the rumours he had heard, he was not going to let himself be scared by some over exaggerated stories. After all, he was fifteen years old, strong and definitely didn't think anything could possibly happen to him. It was one of those days in the middle of July when the summer seems as if it will never end. Harvey wanted to make the most of his holiday and was going to stay at someone's house with a couple of friends and hoped to arrive before dark. His parents had insisted on him taking the long way round and bypassing the forest but he decided it would take too long. He felt it made no sense riding the long way around instead of taking the direct route so he grabbed his backpack, hopped on his bike and started to make his way through the dirty trails of the forest. All was going well, Harvey was cheerful and was looking forward to the night ahead of him. He thought that if he kept up this pace he would be at his friend's house in no time. But suddenly he heard something from underneath him. Upon further inspection he realized he had suffered a puncture. "Damn", he cursed as he examined the damage. The tyre was completely deflated and there was no hope of cycling the rest of the journey. He stood still in the middle of the middle of the forest for a few moments and contemplated what would be the best thing to do. He remembered he had left his bike lock at home and was angry with himself that he had left with such haste. He decided that all he could do was put his bike behind a towering fir tree and hope that its bright red colour scheme didn't attract too much attention. The light was beginning to fade so he quickly rejoined the track and carried on with his journey.

Dramatic power and for ending the play in confusion Essay

The final act of Translations is an act in which Yolland ends up as missing, so creating a number of stories as to the circumstances of his disappearance. The final act of Translations can indeed be criticised for lacking dramatic power, as throughout the act there is no particular build up of tension that leads to one significant event. It can be seen that what happens to Yolland is fairly predictable; therefore the dramatic power is not present. The act can also be seen as ending in confusion as there is no definitive point that tells us exactly what each character goes on to do. But despite this, the statement may be questioned as was it Brian Friel’s purpose to do this? Perhaps by ending the play with a lack of dramatic power and in confusion, he has left the rest of the play and the events leading on from it down to the imagination of the reader. In the final act of Translations, everything flows along in a kind of way that doesn’t give dramatic power, as the subject and the dramatic power it radiates is the same as it was in the beginning of the play. The subject is still the same, being that of the changing of place names and its effect on the people of Ireland, and it never changes, therefore the readers have not experienced a build up of tension to an exciting and unannounced event. The very fact that Yolland, a British soldier loathed by many Irish as he is changing Irish place names, has had a relationship with Maire, a pretty young Irish girl whom Manus also likes, tells us that it may be likely that something will happen to him at the end of the play as he has caused much dislike for himself from those in the play due to these things. Therefore, this also causes a lack of dramatic power when he finally goes missing in act three, as it can be argued that it was bound to happen and could have been predicted by the readers. The final act of Translations also lacks dramatic power due to its ‘echoes’ and resonances (that is, repetitions) to previous parts of the play. Brian Friel has woven in many an echo and resonance into the structure of the play, and this also causes a lack of dramatic power as the points that have been made in previous parts of the play are just being repeated over in act three. However, although it can be argued that there is a considerable lack of dramatic power, this may only be a lack in a physical sense, i.e. a lack of physical dramatic power, such as a fight taking place or someone being killed within the narration of the play. Throughout act three, characters emotions run high, and dramatic power can be seen as being expressed through their emotions. An example can be seen with Sarah mumbling her regret for not being able to speak more fluently. ‘I’m sorry†¦I’m sorry†¦ I’m so sorry, Manus†¦Ã¢â‚¬â„¢ This use of few words repeating themselves, and the use of a. ellipsis symbolises her not being able to fully express her feelings fully through language as her linguistic talent is limited. The act has also been criticised for ending in confusion, and this may be down to many points which emerge throughout Act three.  The final act ends with an ellipsis, in that Hugh ends with, ‘†¦would come forth from Lybia’s downfall†¦Ã¢â‚¬â„¢ If this final speech had ended with a full stop, then perhaps this would have signified the end of an era or the end of a build up to events. However, the ellipsis suggests that the process is ongoing, and it is not clear where the process is leading, or what it is leading to. Therefore, we can’t directly determine what happens at the end of the play, as there appears to be no definitive end to it. The ellipsis suggests that something will happen following the end of the play, yet the readers aren’t made clear as to what that will be. Another reason as to why the act has been criticised for ending in confusion is that we (as the readers) are not clear as to what finally happens to Yolland, or who is responsible for him going missing. We only have our suspicions to work with in trying to create an ending to the story. It seems suspicious that Manus leaves right away after it has been discovered that Yolland is missing, as Owen points out, ‘Clear out now and Lancey’ll think you’re involved somehow.’ Therefore, the readers may form suspicions about who’s involved, yet this shows how the play ends in confusion as no-one can determine what has happened to him. The play ends in confusion as all of the characters are ended on a depressing note, with none of them showing exactly where they are going to go on to or what they’ll end up doing in life. The one thing we know is that Maire is going to go on to learn English, yet we are not told what that will take her on to. None of the characters specify what they will go on to do in life, yet each is ended in a dismal way with Jimmy Jack going mad and Yolland having gone missing. This demonstrates why the play has been criticised for ending in confusion, as the readers must only imagine what the characters go on to do. However, this may also have been purposeful by Friel to let audiences use their imaginations and minds to create an ending to the play. Another way of interpreting this is by saying that Brian Friel has not ended the play in that much confusion, as by taking information from the history books, and by using our own knowledge, it is clear as to what happens to Ireland following on from the end of the play. Ireland does go on to be taken over completely by England, and all the place names are changed form Irish to English. Therefore, it can also be argued that the play does end in confusion but only to a certain extent as we (as readers) at least know the fate of Ireland.  Therefore, the points that Brian Friel ends act three in confusion and with a lack of dramatic power can be agreed upon but can also be argued against as Brian Friel may have ended in such a way for a purpose, that being to allow the reader to use their imagination in creating the end of a ‘story.’

Procompsognathus - Facts and Figures

Name: Procompsognathus (Greek for before the elegant jaw); pronounced PRO-comp-SOG-nah-thuss Habitat: Swamps of western Europe Historical Period: Late Triassic (210 million years ago) Size and Weight: About four feet long and 5-10 pounds Diet: Small animals and insects Distinguishing Characteristics: Small size; bipedal posture; long legs and snout About Procompsognathus Despite its name--before Compsognathus--the evolutionary relationship of Procompsognathus to the later and much-better known Compsognathus is uncertain at best. Because of the poor quality of this dinosaurs fossil remains, the best we can say about Procompsognathus is that it was a carnivorous reptile, but beyond that, its unclear if it was an early theropod dinosaur or a late archosaur akin to the bipedal Marasuchus (and thus not a dinosaur at all). In either event, though, Procompsognathus (and other reptiles like it) certainly lay at the base of later dinosaur evolution, either as direct progenitors of this fearsome breed or great-uncles a few times removed. One of the little known facts about Procompsognathus is that it was this dinosaur, and not Compsognathus, that had cameos in Michael Crichtons novels Jurassic Park and The Lost World. Crichton portrays compies as slightly venomous (in the books, Procompsognathus bites render their victims drowsy and ready for the kill), as well as eager consumers of sauropod poop. Needless to say, both of these attributes are complete inventions; to date, paleontologists have yet to identify any venomous dinosaurs, and there is no fossil evidence that any dinosaurs ate excrement (though its certainly not outside the range of possibility).

The Roanoke Colony On Roanoke Island - 911 Words

The Roanoke Colony on Roanoke Island was an attempt by Queen Elizabeth I in the late 16th-century to make a permanent English settlement in the New World. In March 1584, Queen Elizabeth granted Sir Walter Raleigh a charter for the colonization of the area of North America. This charter said that Raleigh needed to create a colony in North America, or lose his right to colonization. In April 1584, Raleigh dispatched an expedition led by Philip Amadas and Arthur Barlowe to explore the Eastern coast of North America. They arrived on Roanoke Island on July 4 and soon established relations with the natives, the Secotans and Croatoans. Barlowe returned to England with two Croatans named Manteo and Wanchese, who were able to describe the politics†¦show more content†¦In 1587, Raleigh sent a new group of 115 colonists to establish a colony on Chesapeake Bay. John White, a friend of Raleigh who had accompanied the previous expeditions to Roanoke, led them. White was later elected Gove rnor and Raleigh named 12 assistants to aid in Roanoke s settlement. They were ordered to travel to Roanoke first to gather Grenville s men, but when they arrived in July 1587, they found nothing except a skeleton that may have been the remains of one of the English garrison. They were counting on these men to help with the new colony, but when they could find no one, they gave up hope of ever seeing Grenville s men alive. The fleet s commander, Simon Fernandez, insisted that they establish the new colony on Roanoke. White re-established relations with the Croatans and tried to establish friendly relations with the tribes Ralph Lane had battled the previous year. The hostile tribes refused to meet with him. Shortly thereafter, colonist George Howe was killed by an Indian while searching alone for crabs in Albemarle Sound. Fearing for their lives, the colonists persuaded Governor White to return to England to explain the colony s desperate situation and ask for help. Left behind were about 115 colonists – the remaining men and women who had made the Atlantic crossing plus White s newly born granddaughter Virginia Dare, the first English child born in the Americas. White sailed for England in late 1587. Crossing the AtlanticShow MoreRelatedRoanoke Island: the Lost Colony1691 Words   |  7 PagesRoanoke Island: The Lost Colony Alycia Roberts HIST113 VC On July 22, 1587, long before the Pilgrims arrived at Plymouth Rock, 117 hopeful colonists from England landed ashore onto a tiny island along the coast of what is today North Carolina. The group unpacked and founded a settlement, Roanoke Island. Then they vanished without a trace. The story of the Lost Colony has fascinated people across four centuries and remains one of the enduring mysteries of early America. There are several theoriesRead MoreThe Disappearance Of The Roanoke Island Colony1214 Words   |  5 PagesAmerica’s past is a mysterious one, riddled with unsolved questions and misleading legends. One of the most prominent enigmas that has haunted historians for centuries is the disappearance of the Roanoke Island Colony, also known to many as The Lost Colony. After leaving for three years, the governor of Roanoke Island, John White, returned to find the settlement abandon. The only remaining clue was the word â€Å"CROATOAN† carved into a fence post and the letters â€Å"CRO† etched into a nearby tree. Several diverseRead MoreThe Disappearance Of The Lost Colony1598 Words   |  7 PagesPlymouth, England, during the reign of Queen Elizabeth I to start a new life on the Outer Banks. This colony of over one hundred people disappeared from the Roanoke Island region, never to be seen again (Kramer 2). For over 400 years, historians and archeologists have attempted to determine what happened. Although there are several popular theories regarding the disappearance of the Lost Colony, the theory with the most evidence for being accurate is the migration theory. The two previous expeditionsRead MoreThe Mystery of the Lost Colony941 Words   |  4 PagesFor centuries the disappearance of the Roanoke colonists has been one of the great mysteries in the historical community. Within the span of three years, 120 colonists disappeared from an English colony on Roanoke Island, a small piece of land off the coast of North Carolina. The evidence left behind barely gives us a clue as to what could have happened to the entire colony. With the testimony of John White, the leader of the colony that left the settlement to get more supplies, and what little evidenceRead MoreEssay Lost Colony of Roanoke967 Words   |  4 Pagescenturies, the Lost Colony of Roanoke Island has been a controversial issue. Many theories exist that explain the disappearance of the colony. Some theories suggest that the colonists left the island to live with friendly neighboring Indians. Others suggest that a hurricane wiped out the colony or that a savage Indian tribe massacr ed them. The possibility of disease destroying them is also a debated topic. However, evidence indicates that the men and women left behind on Roanoke Island did not die becauseRead MoreThe Mystery Behind The Disappearance Of The Roanoke Colonials1003 Words   |  5 PagesThe Mystery Behind the Disappearance of the Roanoke Colonials On August, 1590, John White, the governor of the Roanoke colony returned to the island of Roanoke to discover that the colonials once inhabiting the land a few years ago, were now gone. All that was left was peaces of iron, armor, and some logs burning in a fire pit. It was 3 years ago when John White was voted to sail back to England, for the English colonists were in need of more supplies, since planting crops wasn’t at the time aRead MoreThe Mystery of the Disappearance of Roanoke1220 Words   |  5 PagesThe settlement at Roanoke was the first attempt to colonize the New World. The settlement at Roanoke is often referred to as the â€Å"Lost Colony† because of its unusual disappearance. The reason people often do not know about the first settlement at Roanoke is because it was abandoned, forgotten, and lost. The Roanoke settlement was located on an island on the northern coast of what is now North Carolina. A few more than a hundred English men first settled the c olony at Roanoke Island in 1584. The conditionsRead MoreThe Fate Of The Colonists1366 Words   |  6 Pagesin his colony in Roanoke, VA and came back two years later (Lane). Everything had completely vanished. How could someone leave and when they get back everything is just gone? Roanoke Colony completely vanished nothing left; no bodies, no supplies, but there are many theories dealing with the fate of the colonists. In 1584, Raleigh was granted a patent by Queen Elizabeth I to colonize in America (Lane). Raleigh sent explorers Philip Amadas, and Artur Barloue to scout the island of Roanoke. TheyRead MoreSir Walter Raleigh Sent Two Explorers1569 Words   |  7 Pagesreturned back to England in 1585 with two natives – Manteo and Wanchese. Manteo was the chief of the Croatoan tribe and Wanchese was from Roanoke; both speak Algonquian. The explorers had good and exciting news to report of the wonders of the New World, specifically Roanoke Island, and how to it could enrich England more. Sir Raleigh reported the discovery of the Island and the located was named Virginia, in honor of the Virgin Queen. Before Amadas and Barlowe sailed for the New World, Sir RaleighRead MoreJohn White As A Person Who Not Many People1501 Words   |  7 PagesGreenland and Baffin Island, present day Canada, before returning to England that September after finding nor metals or a passage to Asia, but White drew sketches of the Indians that he encountered with (White). People had said that White once drew Eskimo, other than that, not much is known of those drawings from 1577, but he went on another journey with Sir Walter Raleigh, another important figure of exploration. John White actually went on several trips with Raleigh from England to Roanoke. To be specific

Outlaw Heroes in Literature - 803 Words

Outlaw Heroes in Literature In The Thematic Paradigm, Robert Ray explains how there are two distinctly different heroes, the outlaw hero and the official hero. The official hero embraces common values and traditional beliefs, while the outlaw has a clear sense of right and wrong but operates above the law (Ray). Ray explains how the role of an outlaw hero has many traits. The attractiveness of the outlaw heros childishness and propensity to whims, tantrums, and emotional decisions derived from Americas cult of childhood, states Ray. (309) Ray also says, To the outlaw heros†¦show more content†¦Immediately after Rick has received the films first star close-up, Casablanca yields its first shot from the point of view of a single individual at nine minutes into the film when Rick observes the Germans attempt to enter. For most of the remainder of the film, Ricks point of view is privileged, and his face and body are centered. This is especially true when he is in the company of Victor Laszlo, who is regularly consigned to the margins of the frame throughout the sequence when Rick first encounters Ilsa and her husband in the cafe. All of this seems natural because the film has so carefully constructed the viewer as a secret sharer in Ricks vision. The innumerable choices that are made in the production of each shot in Casablanca are concealed by our acceptance of Rick as our surrogate. Although few would find reason to object, the film chooses to deprive Laszlo of a flashback, not to mention an As Time Goes By to unite him with Ilsa. Ray points out that this concealing of the necessity for choice also governs the thematic paradigm in Casablanca. The film invites the audience to identify with Rick rather than Laszlo even though official American wartime sentiments are consistently voiced by Laszlo. Rick regularly insists upon unmediated self-interest,I stick my neck out for nobody, Im the only cause Im interested in, a position that Ferrari explicitly identifies with a discredited American tradition: My dear Rick, when will you realizeShow MoreRelatedKing, Arthur, And King Arthur As A Necessary Hero1107 Words   |  5 PagesFaith Wilson Mrs. Burrow British Literature Necessary Heroes â€Å"A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles,† Christopher Reeve. Intriguingly, British culture today defines heroes by past events, people, and legends. Two of the most important fictional or historical heroic figures are King Arthur and Robin Hood. King Arthur is referenced many times in literature but never consistent enough to prove his existence. Yet weRead MoreA Short Story : The Story Of Robin Hood1102 Words   |  5 Pages Robin Hood: a fictional tale, a notorious thief, or a combination of both? Robin Hood is one of the most popular cultural folk heroes known to man. Although historians have ideas regarding the livelihood of Robin Hood, none of them can undeniably prove he actually existed. There are stories that differ in ways, and because of this he is still a mystery. People have an idea of where it all started, know the different names and tales that he consists of, and know what he is k nown as today, yet manyRead MoreThe Heroes Of The American West1449 Words   |  6 Pages Every society has its heroes, and often those heroes are identified with a group which is revered and idolized for its bravery in defense of the noble objectives of the society. In the American West, that group has for many years been the Cowboys. Whether defending women and children against the threats from Native American â€Å"Indians† or other armed villains, or participating in one on one duels (or draws) against the â€Å"outlaws,† the Cowboys have been regarded as warriors who are the symbols of protectionRead MoreTHE FORGOTTEN HISTORY OF THE WESTERN CINEMA1400 Words   |  6 Pages This genre appears since the invention of the cinema in 1985 finding its inspiration from literature and painting arts of the American Wild West. This genre reached its first success in the mid-twentieth century during the golden age of Hollywood studios, before it had being reinvented by European filmmakers in the 1960s. The term Western has since been attributed to other visual arts such as literature, painting, television, cartoon, and now refers to all artistic production influenced by theRead More The Tale of Robin Hood Essay example2675 Words   |  11 Pagesa point where now every child has a heroic vision of Robin Hood whereas the early ballads and oral tradition tell a much different story. No matter how people look at it, he was still an outlaw who broke the law even if what he did was considered the right thing to do at the time. If Robin Hood was an outlaw who did not obey the law, then why was he viewed as a heroic character? The answer was that he stood for the common man. He was a people’s hero and a champion of the poor. Anthony PollardRead MoreBeowulf and Sir Gawain and the Green Knight Comparison Essay1443 Words   |  6 Pagesto learn how their heroes encounter with these marvelous creatures, whether receiving a powerful golden sword as gift or putting on a life or death fight for his loved ones. These unworldly characters help the readers to perceive the story in a more in-depth way; they make readers bringing up different question for their appearance, purpose, and the idea they symbolize. Beowulf and Sir Gawain and the Green Knight, two of the earliest great stories of English literature, do not disappoint theRead MoreThe Wild West Rides Into The Sunset Essay1389 Words   |  6 Pagesidea can be depicted in Stephen Crane’s â€Å"The Bride Comes to Yellow Sky.† Crane goes against all Western stereotypes in â€Å"The Bride,† and does so in a fantastic manner. The characters of Jack Potter and Scratchy Wilson contradict the Western norm of heroes and villains. The usual Western brave protagonist can be seen in Dick, of Deadwood Dick’s Doom, and Marshal Scallen, of â€Å"Three-Ten to Yuma.† Generally, enjoyable Westerns have the good-looking, masculine, fearless sheriff. However, Kolb describesRead MoreComparison Of Beowulf And The Rancher Dan Evans1462 Words   |  6 PagesA vast variety of heroes have made their way through literature and modern culture, some following the model of the ideal, stereotypical hero, and others differing from the norm and achieving heroism through other means. This variation of heroism is represented through characterizing traits that, although similar for most, are unique for some non-conforming heroes. Throughout the poem Beowulf and the movie 3:10 to Yuma, the two protagonists both posses s numerous qualities befitting of a hero. HoweverRead MoreCharacterization Of A Hero In Ray Bradburys Fahrenheit 4511272 Words   |  6 PagesWhen people hear the word hero, most assume it means a person with super strength, with the ability to disappear, or with the power to save the world and all of its inhabitants. Fictional novels portray heroes as people that make a difference in the community. This characterization of a hero is also true in Ray Bradburys novel, Fahrenheit 451. Rodney A. Smolla introduces the main character in â€Å"The Life of The Mind and A Life of Meaning: Reflections on Fahrenheit 451† stating that â€Å"Montag beginsRead MoreThe Holy Fool Archetype1667 Words   |  7 PagesThe ancient archetype of â€Å"The Holy Fool† has existed for centuries, depicting an individual who acts in impractical or foolish ways for the sake of religious devotion. Spanning literature from various religions over several centuries, this archetype has found an unu sual home in the 1979 Western parody, The Frisco Kid. The protagonist Avram, a Polish rabbi tasked with leading a Jewish community over 6,000 miles away in San Francisco, plays the role of the â€Å"Holy Fool,† continually acting in a manner

Selling Concept free essay sample

The marketing management philosophy that holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Selling Concept. This is another common business orientation. It holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling companys products. The organization must, therefore, undertake an aggressive selling and promotion effort. We will write a custom essay sample on Selling Concept or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This concept assumes that consumers typically sh09w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes that the company has a whole battery of effective selling and promotional tools to stimulate more buying. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. SELLING CONCEPT The idea that consumers WII not buy enough of the organizations products unless the organization undertakes large-scale selling and promotion effort. Advantage: When the firm have overcapacity, selling concept become beneficial to sell their product. lt can also be applicable in non-profit organizations or societies See the example). Disadvantage: Selling is largely a wasteful activity because a company truly practicing marketing concept will not need to sell its product. Marketing make selling redundant. Selling consume a lot of organizational resources, as the company force the product on customer. Example: A political party, will vigorously sell its candidate to voters as a fantastic person for the Job. The candidate works hard at selling him or herself shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings. Candidate flaws are often hidden from the public because the aim is to get the sale, not to worry about consumer satisfaction afterwards. The third marketing philosophy is called the selling concept. The selling concept proposes that the basic function of the organization is to convince people to purchase its products. Perhaps the known practitioner of the selling concept in the arts is Danny Newman (1977), who advocates reliance on subscription sales as the means of ensuring survival. His approach relies on sales-stimulating devices such as discounting and advertising. With regards to promotion, Newman suggests the importance of floridity of statement and showmanship we should fill our brochures with readable, entertaining, bright material. Above all, they must be invested with selling thrust. The problem with this approach is that it assumes that, for any product, a market can be generated through promotional and pricing manipulations. This assumption, especially in the arts, may not be warranted. Furthermore, the strategy that accompanies the selling concept is often undirected and unfocused in an effort to create mass appeal. This can result in an ineffective promotional campaign and ultimately can disillusion customers whose expectations are inflated and then not realized. The selling concept: Consumer and business, if left along, wont buy enough of the organizations products. The concept is practiced most aggressively with unsought goods. Goods that buyers do not think of buying, such as insurance and encyclopedia. Also practiced in overcapacity. Aim is to sell what is made rather than what market wants. Consumers will buy products only if the company promotes/ sells these products. The Selling Concept The selling concept holds the idea- consumers will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort. Here the management focuses on creating sales transactions rather than on building long- term, profitable customer relationships. In other words; the aim is to sell what the company makes rather than making what the market wants. Such aggressive selling program carries very high risks. In selling concept the marketer assumes that customers will coaxed into buying the product will like it, if they dont like it, they will ossibly forget their disappointment and buy it again later. This is usually very poor and costly assumption. Typically the selling concept is practiced with unsought goods. Unsought goods are that buyers do not normally think of buying, such as insurance or blood donations. These industries must be good at tracking down prospects and selling them on a products benefits. 1 . undertakes a large-scale selling and promotion effort 2. The Selling Concept is suitable with unsought goods†those that buyers do not normally think of buying, such as insurance or blood donations. . Focus of the selling concept starts at the production level. . Any company following selling concept undertakes a high risk. 5. The Selling Concept assumes -customers who are coaxed into buying the product will like it. Or, if they dont like it, they will possibly forget their disappointment and buy it again later. 6. The Selling Concept makes poor assumptions. The selling concept The selling concept holds that customers and businesses, if left alone, will ordinarily, no t buy enough ot the organizations products The organization must, theretore, ndertake an aggressive selling and promotion effort. The selling concept is epitomized in the thinking of Sergio Zyman, Coca-Colas former vice president of marketing: The purpose of marketing is to sell more stuff to more people more often for more money in order to make more profit. The selling concept is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedia, and funeral plots. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. However, marketing based on hard selling carries high risks. It assumes that customers who are coaxed into buying a product will like it; and if they do not, they will not return it or bad-mouth it or complain to consumer organizations, or they might even buy it again. The sales concept By the early 1930s however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand. Around this time, firms began to practice the sales concept ( or selling concept), under which companies not only would produce the products, but also would try to convince ustomers to buy them through advertising and personal selling. Before producing a product, the key questions were: Can we sell the product? Can we charge enough for it? The sales concept paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction. Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling. Even today, many people us the word marketing when they really mean sales.