Shell uses new refinery new reffinery to support sustainability Essay

Shell uses new refinery new reffinery to countenance sustainability - Essay Exampleaddition to being a big dispatch, the new transformation process has the authorization of creating a new congenital gas, which would contribute to earnings for the company. GTL gas is priced at roughly half the practice price of crude oil, which is likely to spur increased demand mostly due to lower natural gas prices. Shell is also likely to win the environmentally conscious consumers and businesses since GTL is purer than the traditional crude olibanum having a competitive edge over other companies in the energy business.The process of GTL however, has various work and operational barriers. The process is extremely expensive, considering the amount invested in the project, which is $ 19 million, and this has drawn the attention of critics who hold the hear that alternative procedures argon more cost effective. Moreover, the GTL process consumes a lot of energy, hence posing the wonder of the effectiveness of the projects environmental sustainability. Another barrier facing the venture is the fact that the GTL project can lonesome(prenominal) make profits when oil prices are high and thus the companys stakes are either a loss or a win with this particular venture.In the event of the projects failure after 5 years, the company should not abandon the project all together. With the find it had with a similar project in Malaysia, this should be an indication that the company should remain optimistic and hold on the project running. The company should take into consideration the experience with the previous project to know what to do and what to neutralize in this particular venture. Having worked through the numerous glitches in the GTL process, the company should be more confident in undertaking this particular project. Finally, Shell stand s to win more profitable relationships in proximo in case this project succeeds in the rich labour and energy resources Qatar. Th us, Shell should consider move with the venture even if it was to fail after 5